Modern Advertisement Showing Egalitarianism! Watch Now!

VCE English Language Units 3/4 – Interactive Course
Learn the entire VCE English Language 3/4 course inside out, in a way that is interactive, fun and engaging! With over 600 students using my interactive online course for their English Language studies, you definitely can’t go wrong! This course is entirely comprehensive, meaning that you could be struggling at English Language OR are a pro and just need that extra bit of polishing! I have made this course so that caters to all levels! Part of my offering is a complete metalanguage list for all of the subsystems AND a complete quotations list for all topics in the course. I also provide you with tons of COMPLETE sample essays covering a wide range of topics, as well as analytical commentaries. Talk about value!

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Modern Advertisement Showing Egalitarianism! Watch Now 🙂

Hi everyone!

In today’s article, I want to look at an example of egalitarianism in the media and how you can include this in an essay. It can often be hard for students to come across modern examples in the media for Australian cultural values (they are usually not very explicit, so knowing these values deeply will allow you to seek out modern examples easily).

Last Saturday I was watching Channel 10 News, and this advertisement conveniently popped up on the screen. Interestingly, I was on the phone at the time and only heard the phrase ‘fair go’. It caught my attention and thankfully I found it on YouTube! See, the thing about finding a great modern example of language use in Australian society is that it will appear at any time. You just need to have the knowledge base to be able to PICK IT OUT and UNDERSTAND what is being presented in the now.

WATCH THE VIDEO HERE: https://www.youtube.com/watch?v=gk3Nf07PxiE

“AND WITHOUT IT NONE OF US GET A FAIR GO.

A few things to note:

  • The use of the Broad Australian accent! Why might that be? What appeal?
  • The use of the colloquialism “fair go” at the end of the advertisement. Think about how this usage allows the advertiser to appeal to the audience’s cultural values and therefore effectively PERSUADE them to take action (i.e. request a lawyer through their company).
  • “your right is my right” – also effectively links to egalitarianism as this phrase talks about equal rights and so forth.

What else can you hear in the above YouTube link? The above list isn’t complete!


I will be running the most comprehensive workshop for VCE English Language 3/4 these coming spring holidays, with a particular focus on EXAM REVISION. To find out more, please go here https://www.facebook.com/events/1553209228056993 or here https://www.learnmate.com.au/workshops/english-language/

Don’t miss out – my workshops always sell out every holiday – and I have got so much planned for you. This is the perfect opportunity to be confidently set for your exam! VCE is a marathon and not a sprint, so persistence is key to succeeding in your studies! You see past testimonials from past attendees by clicking the links above!


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Modern Advertisement Showing Egalitarianism! Watch Now!