Modern Advertisement Showing Egalitarianism! Watch Now!

January 3, 2021grusha
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Modern Advertisement Showing Egalitarianism! Watch Now 🙂

Hi everyone!

In today's article, I want to look at an example of egalitarianism in the media and how you can include this in an essay. It can often be hard for students to come across modern examples in the media for Australian cultural values (they are usually not very explicit, so knowing these values deeply will allow you to seek out modern examples easily).

Last Saturday I was watching Channel 10 News, and this advertisement conveniently popped up on the screen. Interestingly, I was on the phone at the time and only heard the phrase 'fair go'. It caught my attention and thankfully I found it on YouTube! See, the thing about finding a great modern example of language use in Australian society is that it will appear at any time. You just need to have the knowledge base to be able to PICK IT OUT and UNDERSTAND what is being presented in the now.



A few things to note:

  • The use of the Broad Australian accent! Why might that be? What appeal?
  • The use of the colloquialism "fair go" at the end of the advertisement. Think about how this usage allows the advertiser to appeal to the audience's cultural values and therefore effectively PERSUADE them to take action (i.e. request a lawyer through their company).
  • "your right is my right" - also effectively links to egalitarianism as this phrase talks about equal rights and so forth.

What else can you hear in the above YouTube link? The above list isn't complete!

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